As the state’s official travel website, hosted 7,354,505 user sessions in 2019, a 11.1% increase from 2018. The site’s strong performance built on the momentum following the spring 2018 launch of the new “mobile first” As a result, generated a total of more than 7.6 million key performance indicator actions reflecting interest in travel (detailed below). 2019 Key Performance Indicators

  1. 85,016 site visitors participating in sweepstakes
  2. 51,360 Travel Guides ordered from website
  3. 21,174 downloads or views of virtual brochures
  4. 5,380,931 views of story pages
  5. 392,366 keyword and filtered searches performed
  6. 2,195 clicks to view online travel publications
  7. 1,564,770 clicks to partner websites
  8. 47,326 clicks to view travel deals
  9. 54,853 on-site video views
  10. 43,737 mobile phone calls

Virtual Brochures

85 virtual brochures

Featured Event Listings

40 participating partners
173 total featured events
212,098 views of featured events

53,209 clicks to partner sites


12 sweepstakes
85,016 total entries

Most Popular Homepage Sweepstakes:

  1. 2019 North Carolina Travel Guide Sweepstakes (29,569 entries)
  2. Ultimate Pinehurst Resort Getaway Sweepstakes (8,668 entries)
  3. A Taste of Pinehurst Sweepstakes (8,352 entries)

Family of Sites

4,939 sessions in 2019
4.70 average page views per session
2:45 average session duration

13,547 sessions in 2019
1.46 average page views per session
0:41 average session duration

52,690 visits in 2019
2.26 average page views per session
1:30 average session duration

Database and Web Management

  1. Working in collaboration with hundreds of partners statewide, provided timely maintenance and technical support for’s extranet database of more than 11,600 lodging, attraction, event and dining listings.
  2. Created and distributed a consistent program of e-newsletters, advisories and informational mailings.
  3. Incorporated more social networking efforts into the ongoing marketing program including Pinterest and Instagram.