2019 Results

Visitor Spending

Source: U.S. Travel Association

2019 Travel Volume

North Carolina person-trip volume was 48.1 million in 2018, ranking North Carolina No. 6 in total domestic person-trip volume.

Source: Omnitrak

2019 Total State Rankings by Volume

  1. California
  2. Florida
  3. Texas
  4. New York
  5. Pennsylvania
  6. North Carolina
  7. Georgia
  8. Michigan
  9. Ohio
  10. Tennessee

Source: Omnitrak

Average Trip Spending

North Carolina overnight visitor parties spent approximately $760 per trip in 2019. Out-of-state visitors spent approximately $935 per trip in 2019, while in-state resident travel parties spent $488 per trip on average. This represents a 63% difference in average per trip among resident visitors traveling within the state and out-of-state visitor parties.

U.S. travel parties on average spent $919 per trip in 2019.

Source: Omnitrak

Average Overnight Trip Duration

The average length of stay of North Carolina visitors was 3.6 nights in 2018. Resident visitors stayed an average of 3.1 nights, while out-of-state visitors stayed an average of 4.0 nights.

U.S. travelers stayed an average of 3.5 nights per trip in 2019.

Source: Omnitrak

North Carolina’s Top States of Origin for Overnight Visitors


Source: Omnitrak

NC's Activities for Overnight Visitors

Research shows overnight visitors to North Carolina participate in a wide variety of activities, further emphasizing the diversity of the tourism product in the state.

While visiting friends and relatives and shopping are routinely mentioned every year among all travelers, exploring the state’s scenic beauty, state and national parks, and rich cultural assets are among the most popular specific activities surveyed.

Source: Omnitrak