2018 Results

Visitor Spending

Source: U.S. Travel Association


2018 Travel Volume

North Carolina person-trip volume was 51.1 million in 2018, ranking North Carolina No. 6 in total domestic person-trip volume.

Source: Omnitrak

2018 Total State Rankings by Volume

  1. California
  2. Florida
  3. Texas
  4. New York
  5. Pennsylvania
  6. North Carolina
  7. Georgia
  8. Tennessee
  9. Ohio
  10. Michigan

Source: TNS Travels America

Average Trip Spending

North Carolina overnight visitor parties spent approximately $721 per trip in 2018. Out-of-state visitors spent approximately $853 per trip in 2018, while in-state resident travel parties spent $474 per trip on average. This represents a 57 percent difference in average per trip among resident visitors traveling within the state and out-of-state visitor parties.

U.S. travel parties on average spent $966 per trip in 2018.

Source: Omnitrak

Average Overnight Trip Duration

The average length of stay of North Carolina visitors was 3.4 nights in 2018. Resident visitors stayed an average of 2.5 nights, while out-of-state visitors stayed an average of 3.9 nights.

U.S. travelers stayed an average of 3.4 nights per trip in 2018.

Source: Omnitrak

North Carolina’s Top States of Origin for Overnight Visitors

NC 34%
VA 9%
SC 7%
GA 7%
FL 5%
NY 4%
PA 4%
TN 4%
OH 3%
MD 3%
NJ 2%

Source: Omnitrak

NC's Activities for Overnight Visitors

Research shows overnight visitors to North Carolina participate in a wide variety of activities, further emphasizing the diversity of the tourism product in the state.

While visiting friends and relatives and shopping are routinely mentioned every year among all travelers, exploring the state’s scenic beauty, state and national parks, and rich cultural assets are among the most popular specific activities surveyed.

Source: Omnitrak