Budget Overview

Visit North Carolina Budget Overview

Marketing Media Purchase & Production $8,050,772
Personnel & Administration $1,129,862
Rent, Facilities and Computers (tech and licensing) $169,937
VisitNC.com Dev. & Maintenance (Interactive) $958,080
International Marketing (Canada, Germany, UK) $757,895
Film Office Marketing $336,565
Public Relations $542,348
Domestic Sales Promotion (Group and Sports) $264,035
Industry Relations $17,000
Research
$644,289
RetireNC
$50,600
Total $12,921,483

North Carolina Visitor Services Budget Overview

The Visitor Services function remains part of the North Carolina Department of Commerce and was funded by appropriations from the General Assembly. Visitor Services, comprised of the State’s nine Welcome Centers, the Tourism Call Center and the Tourism Warehouse, is staffed by about 48 FTEs annually. Appropriations included:

 

Welcome Centers $2,160,371
Inquiry/Fulfillment 352,912
Total $2,513,283

State Tourism Office Budgets: 2017-18

According to the U.S. Travel Association, North Carolina’s budget of approximately $12 million ranked 26th among state tourism office budgets in 2017-18, significantly behind several states that are direct competitors.

Budget Rank State Estimated 2016-17 Budget Budget Percent Change
11 Tennessee $20,380,000 +7%
12 Louisiana $19,606,910 +39%
13 Virginia $18,118,671 -3%
14 Alabama $18,053,316 +13%
18 South Carolina $16,241,731 +8%
23 Kentucky $13,316,400 +18%
26 North Carolina $12,604,944 +5%
35 Georgia $7,792,269 0%
41 Mississippi
$5,207,317 +13%

*Film office spending and grants/pass-throughs not included in above budgets.

As a result of the continued support and incremental funding from the General Assembly, 2017 brought the opportunity for enhanced advertising exposure for North Carolina and VisitNC.com through television and digital advertising buys.