VisitNC.com

VisitNC.com

Overview

As the state’s official travel website, VisitNC.com hosted 7,289,141 user sessions, a 6.11 percent increase from 2016. VisitNC.com generated a total of more than 3.6 million key performance indicator actions in 2017.

Key 2017 VisitNC.com Performance Indicators

  1. 54,927 site visitors participating in sweepstakes
  2. 40,304 Travel Guides ordered from website
  3. 15,788 downloads of virtual brochures
  4. 706,435 page views of individual trip ideas
  5. 22,680 new subscriptions to e-newsletters
  6. 412,435 site searches performed
  7. 98,745 clicks to view online travel publications
  8. 2,004,700 clicks to partner websites
  9. 50,915 clicks to view special offers
  10. 188,290 on-site video views
  11. 62,800 mobile phone calls

Virtual Brochures

137 virtual brochures
9,379 downloads

Featured Event Listings

62 participating partners
155 total featured events
116,246 views of featured events
26,896 clicks to partner sites

Sweepstakes

10 participating partners/8 sweepstakes
55,783 total entries

Most Popular Homepage Sweepstakes:

  1. Feel the Pulse of Island Life this Spring in Wrightsville Beach (9,384 entries)
  2. Beachside to Boardwalk: Family Fun in Carolina Beach Sweepstakes (9,068 entries)
  3. Discover North Carolina's Beauty: The 2017 Travel Guide Sweepstakes (8,970 entries)

Paid Search

VisitNC.com

10,132,954 total impressions
620,234 total clicks
$0.54 average cost-per-click

Family of Sites

Media.VisitNC.com

48,925 visits in 2017
1.43 average page views per visit
1:38 average visit duration

SportsNC.com

12,445 visits in 2017
1.99 average page views per visit
0:52 average visit duration

NCFilm.com

63,936 visits in 2017
2.21 average page views per visit
1:19 average visit duration

Database and Web Management

  1. Working in collaboration with hundreds of partners statewide, provided timely maintenance and technical support for VisitNC.com’s Extranet database of more than 18,000 lodging, dining and attraction listings.
  2. Created and distributed a consistent program of e-newsletters, advisories and informational mailings.
  3. Incorporated more social networking efforts into the ongoing marketing program including Pinterest, Instagram and continued promotion of Project 543.