The Official 2017 North Carolina Travel Guide

The result of work throughout 2016, Visit North Carolina worked with Meredith Publishing, Inc. to produce the Official 2017 North Carolina Travel Guide to serve as Visit North Carolina’s primary fulfillment piece for potential visitors to and within the state. For the first time the “Official North Carolina Travel Guide” used three different covers to reflect the diverse natural beauty found in the state’s mountain, Piedmont and coastal regions.

The coastal cover captured Hayes Bridge, a wooden structure that crosses Queen Anne Creek to a historic plantation on the Edenton waterfront. From the Piedmont, the cover depicts mountain bikers on a winding trail at Lake Norman State Park near Mooresville. The mountain cover shows Looking Glass Rock, a Brevard-area destination for hikers and rock climbers. Each cover of the 2017 Travel Guide represents a sweepstakes offering a weekend getaway as the prize. Included inside the 164-page guide, 900 attractions, nearly 3,200 accommodations and campgrounds, and curated content with vibrant photos and text blocks provided travel resources in every county. Travel planners find assistance from one of the guide’s new features: a two-page map with major roads, bodies of water, parks, cities and towns.

The 2017 Travel Guide, the official guide for North Carolina’s state tourism office, was produced by Meredith Travel Marketing. It was financed by private industry support with more than $750,000 in advertising in the 500,000 printed copies and digital editions. Listings for the 900 attractions and 3,200 accommodations and campgrounds were provided for free. The self-mailer format for printed copies reinforces the green initiatives of Visit North Carolina as part of the Economic Development Partnership of North Carolina.


Emailed weekly to 4,943 subscribers, NewsLink is an electronic publication designed to provide information to the tourism industry. The mailing list also includes legislators, economic developers and media. In 2017, NewsLink covered 729 stories within the 51 weekly and four “Special Edition” issues, providing timely information on tourism-related research, statewide and international trends, media leads, updates on conferences and events, plus other items of interest to those in the tourism field.

There is no subscription charge for this e-newsletter and it is available to anyone with a valid email address. It is only sent to those who have requested to receive the newsletter.