Industry Relations

Industry Relations

Visit North Carolina 365 in Cherokee (March 13-15)

Visit North Carolina’s annual conference for the state’s travel and hospitality industry was held at Harrah’s Cherokee and featured dynamic educational programming and valuable networking opportunities. The 2016 Winner’s Circle Awards were also presented and recognized distinguished North Carolinians for their contributions to the growth and success of the state’s tourism industry. Honorees for 2016 included Alice Aumen, Mickey Gregory, Houck Medford and Steve Woody.

Tourism Week in Raleigh (May 1-7)

Gov. McCrory proclaimed during North Carolina Tourism Week the travel industry had a record impact on the state’s economy in 2015, with $21.9 billion in direct visitor spending generating more than 211,000 tourism employment jobs. In addition, state tax receipts as a result of visitor spending topped $1.1 billion.

Visit North Carolina joined the N.C. Travel & Tourism Coalition, the N.C. Travel Industry Association, and other industry partners in Raleigh to emphasize the economic benefits of tourism throughout the week meeting with legislative representatives and hosting a legislative reception at the NC Museum of Natural Sciences. North Carolina’s nine Welcome Centers hosted their own events during the week to thank travelers to the state.

Regional Mid-Year Listening Tours (September and October)

Visit North Carolina went on the road again to all regions of the state for its Mid-Year Listening Tours, offering several forums to make it easier for industry partners to participate and contribute to Visit North Carolina’s planning efforts. The Listening Tours (formerly Mid-Year Marketing Updates) bring together leaders from all sectors of North Carolina's travel industry to highlight recent performance trends, provide updates on Visit North Carolina’s current marketing programs and co-op initiatives, and gain insight from partners to help fuel Visit North Carolina’s strategic planning for the following year.