Industry Relations

Industry Relations

Governor’s Conference on Tourism in Pinehurst (March 8-10)

Visit North Carolina’s annual conference featured dynamic, educational programming and valuable networking opportunities, and drew a record crowd. Secretary of Commerce, John Skvarla, presented the 2015 Winner’s Circle Awards to three distinguished North Carolinians for their contributions to the growth and success of the tourism industry in the state.

Tourism Week in Raleigh (May 3-11)

Gov. McCrory proclaimed during the May 3-11 North Carolina Tourism Week that the travel industry had a record impact on the North Carolina economy in 2014, with more than $21 billion in direct visitor spending, generating more than 200,000 tourism employment jobs. In addition, state tax receipts as a result of visitor spending topped $1 billion.

Visit North Carolina joined the N.C. Travel & Tourism Coalition, the N.C. Travel Industry Association, and other industry partners in Raleigh to emphasize the economic benefits of tourism throughout the week hosting a legislative breakfast, meeting with legislative representatives and closing with a legislative reception at the NC Museum of Natural Sciences. North Carolina’s nine Welcome Centers hosted their own events during the week to thank travelers to the state.

Regional Mid-Year Listening Tours (September and October 2015)

Visit North Carolina went on the road again for its Mid-Year Listening Tours, offering several forums to make it easier for industry partners to participate and contribute to Visit North Carolina’s planning efforts. The Listening Tours (formerly Mid-Year Marketing Updates) brings together leaders from all sectors of North Carolina's travel industry to highlight recent performance trends, provide updates on Visit North Carolina’s current marketing programs and co-op initiatives, and gain insight from partners to help fuel Visit North Carolina’s strategic planning for the following year. This year, Visit North Carolina wanted to hear more about what’s affecting the various regions of the state and how Visit NC can work with partners on marketing solutions. 2015 events were held in 12 areas within all three regions of the state.