Domestic Marketing

Domestic Marketing

American Bus Association (ABA) Marketplace, January 2015, St. Louis, MO

ABA Marketplace is one of the premier industry events for the group travel industry, allowing Buyers and Sellers to meet face-to-face in prescheduled appointments. In addition to the quality appointments, Marketplace offers professional education seminars and numerous networking opportunities. At the 2015 Marketplace, Visit North Carolina:

Travel South Showcase, February 2015, Shreveport, LA

This showcase is a regional appointment-style marketplace focused on increasing travel to and within the Southern states. The showcase offers the most targeted opportunity for tour operators / wholesalers and travel service providers to meet face-to-face with Southern travel suppliers. Visit North Carolina utilized showcase opportunities to:

Familiarization Tours

Annual Blue Ridge Parkway FAM Tour: In April 2015, Visit North Carolina partnered with Virginia and Tennessee to host a seven-day tour of the Blue Ridge Parkway with 26 AAA and CAA representatives from the United States and Canada. Spent several days with group in all areas of the NC mountain region.

Sales Mission

Five partners participated in a sales mission to Milwaukee and Chicago regions, visiting tour operators and AAA Auto Club offices. They traveled via executive motorcoach, inviting clients onto the coach to meet with partners in a more authentic, personalized atmosphere, calling it “Office on Wheels.” Also hosted a client dinner in Chicago for AAA representatives and tour operators.