Domestic Marketing

Domestic Marketing

American Bus Association (ABA) Marketplace, January 2016, Louisville, KY

ABA Marketplace is one of the premier industry events for the group travel industry, allowing Buyers and Sellers to meet face-to-face in prescheduled appointments. In addition to the quality appointments, Marketplace offers professional education seminars and numerous networking opportunities. At the 2016 Marketplace, Visit North Carolina:

Travel South Showcase, March 2016, Winston-Salem

This showcase is a regional appointment-style marketplace focused on increasing travel to and within the Southern states. The showcase offers the most targeted opportunity for tour operators / wholesalers and travel service providers to meet face-to-face with Southern travel suppliers. Visit North Carolina utilized showcase opportunities to:

Annual Blue Ridge Parkway Familiarization Tour

In April, Visit North Carolina partnered with Virginia and Tennessee in hosting a seven-day tour of the Blue Ridge Parkway with 27 AAA representatives from across the United States. Several days were spent with group in all areas of North Carolina’s mountain region.

Sales Mission

Five partners participated in a sales mission across Pennsylvania, visiting tour operators and AAA Auto Club offices. They traveled via executive motorcoach, inviting clients onto the coach to meet with partners in more authentic, personalized atmosphere, calling it “Office on Wheels.”

Cycle NC Excursions

Visit NC has sponsored Cycle NC for several years, but this year, for the first time, the two partnered together to offer day Cycle NC/Visit NC Excursions for the Mountains to the Coast Ride. These excursions gave participants and their family the opportunity to take a break from the ride and experience the state, while expanding the economic impact of the MTC ride. Daily excursions hosted nine to 54 participants, and each day brought positive feedback from the participants on their experiences.