Domestic Marketing

Domestic Marketing

American Bus Association (ABA) Marketplace, January 2017, Cleveland, OH

ABA Marketplace is one of the premier industry events for the group travel industry, allowing travel buyers and sellers to meet face-to-face in prescheduled appointments. In addition to the quality appointments, Marketplace offers professional education seminars and numerous networking opportunities. At the 2017 Marketplace, Visit North Carolina:

Travel South Showcase, March 2017, Branson, MO

This showcase is a regional appointment-style marketplace focused on increasing travel to and within the Southern states. The showcase offers the most targeted opportunity for tour operators / wholesalers and travel service providers to meet face-to-face with Southern travel suppliers. Visit North Carolina utilized showcase opportunities to:

2017 Annual Blue Ridge Parkway Familiarization Tour

In April, Visit North Carolina partnered with Virginia and Tennessee in hosting a seven-day tour of the Blue Ridge Parkway with 27 AAA representatives from across the United States. Several days were spent with the group in all areas of North Carolina’s mountain region.

Student and Youth Travel Association, August 2017, Albuquerque, NC

For the first time in several years, Visit NC attended the SYTA Annual Conference, the premier event for the student and youth travel industry. The SYTA Conference is the only conference and showcase dedicated to the student and youth market in North America. Visit NC conducted 22 one-on-one meetings with student and youth travel buyers promoting NC as a destination.

Virginia Motorcoach Association, North Carolina Motorcoach Association and South Carolina Motorcoach Association Regional Meeting

Visit NC and 20 NC tourism partners attended the VMA, NCMA and SCMCA regional meeting held in Roanoke, Virginia. Visit NC met with 23 tour operators promoting group travel to NC.


Connect Marketplace, August 2017, Grapevine, TX

Visit NC partnered with NCSA to sponsor the Connect Marketplace Sports Link. This annual trade show brings together rights holders and sports planners from across the U.S. North Carolina showcased our facilities and sports organizations through prescheduled appointments and networking functions. Nineteen in-state tourism partners attended the marketplace to learn more about sports marketing trends and meet with sports rights holders.

TEAMS Conference, October 2017, Orlando, FL

Visit NC and the SportsNC delegation attended and sponsored the annual TEAMS (Travel, Events And Management in Sports) Conference & Expo in Orlando, FL, Oct. 30-Nov. 3. The SportsNC team participated in more than 45 prescheduled appointments during the conference. TEAMS is one of the premier trade shows for sports planners to meet with destinations and sports organizations to conduct business as well as learn about industry trends and best practices related to sports.

2017 Cycle NC Excursions

Visit NC has sponsored Cycle NC for several years. For the second year the two partnered together to offer daily Cycle NC/Visit NC Excursions for the Mountains to the Coast Ride. These excursions give participants and their families the opportunity to take a break from the ride and experience the state, while expanding the economic impact of the MTC ride. Daily excursions visited 12 different counties, and each day brought positive feedback from the participants on their experiences.

Mountains to Coast Ride