Market Highlights:

Cooperative Marketing & Advertising Opportunities

Visit NC teamed with Brand USA, the nation’s official tourism office, in a spring multichannel initiative. The campaign included a one-page ad circulated through several major publications in Canada (digital and print), social amplification via Brand USA’s social channels, co-branding through Expedia’s Discover America landing page and guaranteed clicks through Google display network.


Horizon & Travel Lifestyle Campaign

Horizon Travel and Lifestyle is one of the leading travel and lifestyle magazines in North America. The Visit NC team secured a marketing campaign with the publication which included a full-page ad, full page editorial, and complementary five-second commercial spots to run on 10 screens in the Toronto Path System. This resulted in more than three million impressions, digital spots running 11,160 times and an insert in the Toronto Star reaching 250,000 in circulation.

Canada Music Week

In partnership with Red Eye Worldwide, Visit NC was a sponsor at Music Week in Canada. The week-long event highlighted North Carolina artists and the rich history music has played in Americana. It was educational with panel discussions and one-on-one appointments with travel & music media.

Sales Missions and Trade Shows

Visit NC and 6 CVB partners met with more than 50 media members in Toronto & Montreal.

Toronto Outdoor Adventure Show

Visit NC exhibited at the Outdoor Adventure Show in February, reaching more than 26,000 outdoor enthusiasts. Created a social media contest around “my dream adventure,” which generated more than 200 posts and a prize drawing from Outer Banks Visitors Bureau.

Toronto National Women’s Show

Participated in 2018 show and was a great opportunity to engage a targeted audience of female consumers. Attendees were invited to engage with an interactive green screen booth experience complete with iconic North Carolina backgrounds and social media content. We obtained 75 North Carolina opt ins and several trip leads.

Canadian Public Relations Results