As the state’s official travel website, hosted 6,619,155 user sessions in 2018, a 9.1 percent decrease from 2017. With the launch of the new ‘mobile first’ in spring 2018, the need to rebuild organic traffic and regain traction with search engines was expected to take some time. The impact of paused paid media due to Hurricane Florence also influenced site visits. However, organic traffic began to strengthen again in late fall and momentum continued through the end of the year. As a result, generated a total of more than 5.6 million key performance indicator actions reflecting interest in travel (detailed below). 2018 Key Performance Indicators

  1. 93,623 site visitors participating in sweepstakes
  2. 44,752 Travel Guides ordered from website
  3. 14,363 downloads of virtual brochures
  4. 3,610,830 views of story pages*
  5. 23,241 new subscriptions to e-newsletters
  6. 168,716 site searches performed
  7. 12,106 clicks to view online travel publications
  8. 1,485,170 clicks to partner websites
  9. 29,827 clicks to view travel deals
  10. 85,226 on-site video views
  11. 96,975 mobile phone calls

*Concurrent with the site relaunch, the metric of content page views was expanded beyond only trip ideas to also include click throughs to listicles, new Firsts That Last content and feature articles, all of which are crafted to inspire interest and travel. As a result, story page views increased significantly in 2018.

Virtual Brochures

84 virtual brochures

Featured Event Listings

54 participating partners
147 total featured events
176,267 views of featured events
46,769 clicks to partner sites


12 participating partners/10 sweepstakes
65,124 total entries

Most Popular Homepage Sweepstakes:

  1. Brevard’s Family Waterfall Adventure Sweepstakes (9,776 entries)
  2. 2018 Travel Guide Sweepstakes (8,775 entries)
  3. Cast Away on New Adventures in Wilmington & Island Beaches (8,531 entries)

Family of Sites

6,237 visits in 2018
3.90 average page views per visit
3:06 average visit duration

13,364 visits in 2018
1.74 average page views per visit
0:59 average visit duration

47,439 visits in 2018
2.35 average page views per visit
1:31 average visit duration

Database and Web Management

  1. Working in collaboration with hundreds of partners statewide, provided timely maintenance and technical support for’s Extranet database of more than 12,000 lodging, attraction, event and dining listings.
  2. Created and distributed a consistent program of e-newsletters, advisories and informational mailings.
  3. Incorporated more social networking efforts into the ongoing marketing program including Pinterest, Instagram and continued promotion of Project 543.