The Official 2019 North Carolina Travel Guide

The result of work throughout 2018, Visit North Carolina worked with Meredith Travel Marketing to produce the Official 2019 North Carolina Travel Guide by mid-December 2018. The Official Travel Guide serves as Visit North Carolina’s primary fulfillment piece for potential visitors to and within the state. The Official North Carolina Travel Guide used three different covers to reflect the diverse natural beauty found in the state’s mountain, Piedmont and coastal regions.

The mountain cover features waterfall rappelling near Saluda. For the Piedmont, the cover highlights relaxing with unique craft cocktails in Raleigh. The coastal cover captures the Wright Brothers’ experience via a hang-gliding replica in Nags Head. Each cover of the 2019 Travel Guide represented a sweepstakes offering a weekend getaway as the prize. Included inside the 176-page guide are listings for 875 attractions, 2,750 accommodations and campgrounds, plus curated content with vibrant photos and text blocks that provide travel inspiration and information for every county. Travel planners can find further assistance from the two-page map with major roads, bodies of water, parks, cities and towns.

The 2019 Travel Guide, the official guide for North Carolina’s state tourism office, was produced by Meredith Travel Marketing. It was financed by private industry support with more than $750,000 in advertising which helped produce 500,000 printed copies and digital editions. Listings for the attractions, accommodations and campgrounds were provided for free. The self-mailer format for printed copies reinforces the green initiatives of Visit North Carolina, which is part of the Economic Development Partnership of North Carolina.


Emailed weekly to nearly 4,900 subscribers, NewsLink is an electronic publication designed to provide information to the tourism industry. The mailing list also included legislators, economic developers and media. In 2018, NewsLink covered 666 stories within the 51 weekly and 1 “Special Edition” issue, providing timely information on tourism-related research, statewide and international trends, media leads, updates on conferences and events, and other items of interest to those in the tourism field.

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