Domestic Marketing

American Bus Association (ABA) Marketplace, January 2018, Charlotte, NC

ABA Marketplace is one of the premier industry events for the group travel industry, allowing Buyers and Sellers to meet face-to-face in prescheduled appointments. In addition to the quality appointments, Marketplace offers professional education seminars and numerous networking opportunities. At the 2018 Marketplace, Visit North Carolina:

Travel South Showcase, March 2018, Biloxi, MS

This showcase is a regional appointment-style marketplace focused on increasing travel to and within the Southern states. The showcase offers the most targeted opportunity for tour operators / wholesalers and travel service providers to meet face-to-face with Southern travel suppliers. Visit North Carolina utilized showcase opportunities to:

2018 Annual Blue Ridge Parkway Familiarization Tour

In April, Visit North Carolina partnered with Virginia and Tennessee in hosting a seven-day tour of the Blue Ridge Parkway with 25 AAA representatives from across the United States. Several days were spent with group in all areas of North Carolina’s mountain region.

Student and Youth Travel Association, August 2018, Baltimore, MD

Visit NC attended the SYTA Annual Conference, the premier event for the student and youth travel industry. The SYTA Conference is the only conference and showcase dedicated to the student and youth market in North America. Visit NC conducted 28 one-on-one meetings with student and youth travel buyers promoting NC as a destination.


Connect Marketplace, August 2018, Salt Lake City, UT

Visit NC partnered with NCSA to sponsor the Connect Sports Marketplace. This annual trade show brings together rights holders and sports planners from across the U.S. North Carolina showcased our facilities and sports organizations through pre-scheduled appointments and networking functions. Nineteen in-state tourism partners attended the marketplace to learn more about sports marketing trends and meet with sports rights holders.

TEAMS Conference, October 2018, Louisville, KY

Visit NC and NCSA sponsored the annual TEAMS (Travel, Events And Management in Sports) Conference & Expo in Louisville, KY, Oct. 1-4. The SportsNC team, which consisted of 17 partners from destinations across the state, participated in pre-scheduled appointments during the conference. TEAMS is one of the premier trade shows for sports planners to meet with destinations and sports organizations to conduct business as well as learn about industry trends and best practices related to sports.

Mountains to Coast Ride

Visit NC partners with North Carolina Amateur Sports, Capitol Broadcasting Company and the N.C. Department of Transportation each year to host one of the largest and most successful cross-state bicycle tour events in the United States, Cycle N.C.’s Mountains to Coast Ride. Cycle North Carolina is a week-long bicycle tour across North Carolina that was created to promote North Carolina’s scenic beauty, heritage tourism, visitor attractions, historic sites, state parks and healthy lifestyles.

During the past 20 years Cycle NC has stopped overnight in more than 100 North Carolina towns and visited more than 700 North Carolina communities. Each overnight stop by Cycle NC generates some of the largest sales days of the year for restaurants, hotels, visitor attractions and other businesses. Cycle NC events generate millions of dollars in economic impact each year for numerous small North Carolina towns as the event travels the secondary roads exploring our great state.

2018 Cycle NC Excursions

For the third year the two partnered together to offer day Cycle NC/Visit NC Excursions for the Mountains to the Coast Ride. These excursions give participants and their families the opportunity to take a break from the ride and experience the state, while expanding the economic impact of the MTC ride. Daily excursions visited 13 different counties, and each day brought positive feedback from the participants on their experiences.